That’s one question we love to answer. As usual the devil is in the details. For instance, the price of a Tourist model has increased from $5,995 in 1993 to $11,799 in 2012. Equipped with a calculator, you will easily find that the price increase did not exceed 3.5% annually. Adjusted for inflation it’s not shocking at all.
The Ural of today is light years away from what it was as recently as 2003, not to mention the earlier models. Brembo, Herzog, Keihin, Denso, Sachs, Marzocchi, Ducati Energia, SKF – these are just a few names of component suppliers we use to build Urals. All of these parts encounter tariffs coming into Russia and then there are tariffs on the bikes going out. Not to mention transportation costs on said parts and bikes, etc.
We are tempted to go on, but we’ll just stop with Ural T. It has a price tag of $10,499 and we have increased the price only once since the model’s introduction in 2009.